Canopy Labs featured on Monocle

Last month, Canopy Labs was featured on the July 30 episode of Monocle’s weekly podcast The Entrepreneurs, which profiles entrepreneurial businesses engaged in unique markets and industries.

In this episode, Wojciech Gryc, our CEO, speaks with Monocle’s Jason Li to discuss the potential of Big Data for businesses of all sizes. Gryc explains how data analytics can be used to meet the modern day expectations of digital consumers, noting:

“Today, consumers are expecting significantly more personalized interactions with the businesses that they buy from, and they’re also more impulsive. So if a business really wants to sell effectively and build any sort of loyalty, they need to know exactly when to reach out to individuals, what to actually say to them, because there’s such a large amount of noise constantly reaching out to them. Data is what allows you to actually target them in the right way.”

Interested in listening to the Monocle interview? Our interview with Jason Li begins at 35:33 – but don’t hesitate to check out the rest of the episode as well, which also spotlights Australian mandolins and crowd-funded wines!