{"id":2126,"date":"2014-08-07T14:51:00","date_gmt":"2014-08-07T14:51:00","guid":{"rendered":"http:\/\/staging.oddbee.com\/canopy-labs\/?p=2126"},"modified":"2018-06-05T14:34:15","modified_gmt":"2018-06-05T18:34:15","slug":"5-exacttarget-marketing-apps-campaigns","status":"publish","type":"post","link":"http:\/\/staging.oddbee.com\/canopy-labs\/5-exacttarget-marketing-apps-campaigns\/","title":{"rendered":"5 ExactTarget Marketing Apps for Your Campaigns"},"content":{"rendered":"

We\u2019re big fans of ExactTarget\u2019s powerful email marketing platform, and work with many companies who have taken the platform to a new level of performance. Through our work with customers, we\u2019ve found a number of particularly helpful apps that ExactTarget power users often work with. Below, we\u2019ve compiled a list of five marketing apps from ExactTarget\u2019s Hubexchange<\/a> that will ultimately make your digital campaigns a better experience for your customers.<\/p>\n

1. EyeQuant<\/strong><\/p>\n

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Have you wondered if your emails actually capture the attention of your customers? Eyequant Instant Eye Tracking<\/strong><\/a> is a great application to assess the effectiveness of an email using a visual standpoint. Within 3 seconds, this neuromarketing software evaluates the email and determines what needs to be improved in the design. The aesthetic composition of the email is extremely important for improvement of the call-to-action\u2019s visual impact, and you will generate more revenue with an accurate assessment of your email marketing campaigns.<\/p>\n

2. Vidyard for Video in Email<\/strong><\/p>\n

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Using Vidyard<\/strong><\/a>, your team can incorporate videos into your email marketing messages. Vidyard also helps you to determine which types of videos and video content are most relevant to your subscriber base. It\u2019s also capable of generating leads and tracking video ROI using comprehensive video analytics.<\/p>\n

3. Simply Measured Social Media Analytics<\/strong><\/p>\n

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Have you ever found it tedious to go through all your social media platforms and reports in preparation for presentations? The\u00a0Simply Measured<\/strong><\/a> application collects social media data and makes it presentation-ready using its 35 report templates through a variety of mediums. You can conveniently access your data, charts, graphs, dashboards, and more analytic results through the web, Excel reports, and even on PowerPoint.<\/p>\n

4. Offerpop Social Campaign Apps<\/strong><\/p>\n

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Looking for a way to build strong relationships with your customers? Offerpop<\/strong><\/a> ensures that you can keep your current customers engaged and acquire new fans, followers, and customers through a presence on social media. The application is a platform for Facebook, Twitter, and Instagram where you can set up contests or promote products and offerings based on the most successful marketing strategy that suits your business.<\/p>\n

5. Webtrends Campaign Streams<\/strong><\/p>\n

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This re-marketing tool<\/a><\/strong> uses historical and in-session data to identify the most personalized ads and messages for your customers. The app observes traffic on landing pages and other customer behaviour and allows you to start individual or targeted re-marketing campaigns.<\/p>\n

 <\/p>\n

Have any apps that we\u2019ve missed?<\/strong> We\u2019d love to hear about the challenges and solutions you\u2019re working with through your own ExactTarget rollout. Let us know!<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re big fans of ExactTarget\u2019s powerful email marketing platform, and work with many companies who have taken the platform to a new level of performance. Through our work with customers, we\u2019ve found a number of particularly helpful apps that ExactTarget power users often work with. Below, we\u2019ve compiled a list of five marketing apps from […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"_links":{"self":[{"href":"http:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/2126"}],"collection":[{"href":"http:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"http:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/comments?post=2126"}],"version-history":[{"count":1,"href":"http:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/2126\/revisions"}],"predecessor-version":[{"id":5822,"href":"http:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/2126\/revisions\/5822"}],"wp:attachment":[{"href":"http:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/media?parent=2126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/categories?post=2126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}