{"id":2265,"date":"2014-09-08T19:09:07","date_gmt":"2014-09-08T19:09:07","guid":{"rendered":"http:\/\/staging.oddbee.com\/canopy-labs\/?p=2265"},"modified":"2018-06-05T14:15:20","modified_gmt":"2018-06-05T18:15:20","slug":"7-data-driven-ideas-for-marks-spencer","status":"publish","type":"post","link":"https:\/\/staging.oddbee.com\/canopy-labs\/7-data-driven-ideas-for-marks-spencer\/","title":{"rendered":"7 Data-Driven Ideas for Marks &#038; Spencer"},"content":{"rendered":"<p><a href=\"http:\/\/staging.oddbee.com\/canopy-labs\/customer-loyalty-at-marks-spencer-7-data-driven-ideas\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2270\" src=\"http:\/\/staging.oddbee.com\/canopy-labs\/wp-content\/uploads\/2014\/09\/MS_Blog_Splash.png\" alt=\"MS_Blog_Splash\" width=\"1080\" height=\"660\" \/><\/a><\/p>\n<p>Earlier this month, Marks &amp; Spencer announced the launch of its \u201cOnly M&amp;S\u201d strapline, the first time its Food and GM divisions are being placed under a single marketing campaign. This follows\u00a0a <a href=\"http:\/\/www.marketingweek.co.uk\/sectors\/retail\/news\/ms-restructures-exec-team-to-position-for-future-of-retail\/4010991.article\" target=\"_blank\" rel=\"noopener\">\u00a3150m re-launch<\/a> of the M&amp;S.com website in February, and the company&#8217;s plans to expand its eCommerce offerings and strategies will help them\u00a0stay ahead of customer expectations and competition on high street.<\/p>\n<p>We&#8217;re big fans of M&amp;S here at Canopy, and with some 12.8 million customers\u00a0that are currently only buying either from\u00a0M&amp;S&#8217; Food or General Merchandise divisions, there is a big opportunity for the company to grow its cross-division revenue and get customers to spend more\u00a0at\u00a0M&amp;S. We have some ideas around\u00a0how the company can take its loyalty initiatives even further\u00a0&#8211; and today we&#8217;re releasing a new 10 Minute Read that shares some of our thoughts!\u00a0In this paper, we\u2019ve come up with <a href=\"http:\/\/staging.oddbee.com\/canopy-labs\/customer-loyalty-at-marks-spencer-7-data-driven-ideas\">7 data-driven ideas to grow M&amp;S<\/a>, such as:<\/p>\n<ul>\n<li>Personalising the browsing experience \u2013 and combatting \u201cbrand spam\u201d<\/li>\n<li>Investing in customers through targeted offers<\/li>\n<\/ul>\n<p><strong>To read our 7 ideas on how M&amp;S can drive customer loyalty, <a href=\"http:\/\/staging.oddbee.com\/canopy-labs\/customer-loyalty-at-marks-spencer-7-data-driven-ideas\" target=\"_blank\" rel=\"noopener\">download your copy of the 10 Minute Read<\/a> now!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this month, Marks &amp; Spencer announced the launch of its \u201cOnly M&amp;S\u201d strapline, the first time its Food and GM divisions are being placed under a single marketing campaign. This follows\u00a0a \u00a3150m re-launch of the M&amp;S.com website in February, and the company&#8217;s plans to expand its eCommerce offerings and strategies will help them\u00a0stay ahead [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"_links":{"self":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/2265"}],"collection":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/comments?post=2265"}],"version-history":[{"count":1,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/2265\/revisions"}],"predecessor-version":[{"id":5817,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/2265\/revisions\/5817"}],"wp:attachment":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/media?parent=2265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/categories?post=2265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}