{"id":2723,"date":"2014-12-01T16:32:41","date_gmt":"2014-12-01T16:32:41","guid":{"rendered":"http:\/\/staging.oddbee.com\/canopy-labs\/?p=2723"},"modified":"2018-06-05T13:25:29","modified_gmt":"2018-06-05T17:25:29","slug":"retailers-black-friday-2014","status":"publish","type":"post","link":"https:\/\/staging.oddbee.com\/canopy-labs\/retailers-black-friday-2014\/","title":{"rendered":"How Retailers Fared on Black Friday 2014"},"content":{"rendered":"\"Best_Buy_Outage\"\n

It seems that starting holiday sales as early as November 1st<\/a>\u00a0has taken some of the excitement of Black Friday away from consumers.<\/p>\n

According to the National Retail Federation, U.S. consumer spending\u00a0fell by 11%<\/a>\u00a0this Thanksgiving weekend, with 2014’s $50.9 billion down from $57.4 billion in 2013.<\/p>\n

While brick-and-mortar stores battled with\u00a0declines\u00a0in store traffic and revenue, eCommerce sales grew by\u00a015-30% this year<\/a>, with both Thanksgiving Day and Black Friday generating\u00a0over $1 billion in U.S. online sales for the first time. Here at Canopy Labs, many\u00a0of our eCommerce customers saw a 3-8x increase in sales over the Thanksgiving weekend.<\/p>\n\"Black\n

Last week, we profiled major website outages<\/a>\u00a0from the Black Fridays and Cyber Mondays of past years, and 2014\u00a0was no exception. This year, Best Buy’s website crashed on two separate occasions<\/a> on Black Friday, with outages lasting nearly two hours during the critical morning shopping period. HP and Nike also experienced website crashes<\/a>\u00a0from heavy\u00a0web traffic and demand.<\/p>\n

In the UK, major retailers such as Tesco, John Lewis, TopShop, Currys, and PC World all experienced\u00a0website performance issues as well. John Lewis estimates that 7% of visitors had difficulties accessing the site, while Currys customers were stuck waiting in online checkout for more than an hour<\/a>\u00a0at times.<\/p>\n

Despite a slow start on\u00a0Thanksgiving, the National Retail Federation is still projecting a 4.1% increase<\/a> in overall U.S.\u00a0spending for the holiday season. After all, retailers should keep in mind that the holiday season is a marathon, and not a sprint!<\/p>\n","protected":false},"excerpt":{"rendered":"

It seems that starting holiday sales as early as November 1st\u00a0has taken some of the excitement of Black Friday away from consumers. According to the National Retail Federation, U.S. consumer spending\u00a0fell by 11%\u00a0this Thanksgiving weekend, with 2014’s $50.9 billion down from $57.4 billion in 2013. While brick-and-mortar stores battled with\u00a0declines\u00a0in store traffic and revenue, eCommerce […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"_links":{"self":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/2723"}],"collection":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/comments?post=2723"}],"version-history":[{"count":1,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/2723\/revisions"}],"predecessor-version":[{"id":5803,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/2723\/revisions\/5803"}],"wp:attachment":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/media?parent=2723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/categories?post=2723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}