Marketing automation has become an increasingly critical part of every organization’s digital strategy. From sending post-purchase surveys to abandoned cart emails, customers now expect helpful reminders with timing and content that’s personalized\u00a0for them. Triggered emails based on certain actions or behaviors are the key to offering personalized and thoughtful customer service without putting more work on the marketer’s plate. What’s more, they represent easy opportunities to\u00a0generate additional revenue and build\u00a0brand loyalty in every one of your customer interactions.<\/p>\n
Here are six reasons why every business should be sending triggered emails:<\/p>\n
The digital marketer’s day is becoming busier than ever<\/a>. With growing demands on marketing teams\u00a0to expand\u00a0their email, website, and social media marketing,\u00a0marketers\u00a0are scrambling to integrate\u00a0as much automation as possible. Triggered emails\u00a0serve as\u00a0convenient “set it and forget it” tools that allow marketers to focus on other\u00a0areas that need their attention.<\/p>\n Triggered emails have four times<\/a> the open rates as regular email newsletters. This should come as no surprise – in\u00a0accounting for past\u00a0behavior and timing, triggered emails do a better job of\u00a0capturing a\u00a0customer’s attention just in time for\u00a0purchase decisions, and with\u00a0personalized\u00a0products and content\u00a0on offer.<\/p>\n Triggered emails represent\u00a0quick opportunities to\u00a0generate\u00a0additional revenue for your business. According to Shopify, more than 65%<\/a> of online shopping carts are abandoned before checkout. Sending an automated reminder to these customers is a great way to\u00a0recover revenue that would otherwise be lost. Here at Canopy Labs, we’ve\u00a0helped companies generate\u00a0thousands of dollars a month in recovered revenue through these\u00a0abandoned cart triggers.<\/p>\n Whether you’re a performing arts organization looking to automate post-event messages, or an online pharmacy reminding customers to re-purchase\u00a0a product, triggered emails offer a myriad of use cases that can be customized to every organization’s objectives. They are a great tool\u00a0for collecting valuable customer feedback, re-activating lapsed customers, recovering abandoned checkout carts, and more.<\/p>\n For instance, we’ve\u00a0worked\u00a0with performing arts organizations<\/a> to automate post-performance survey emails,\u00a0asking the\u00a0evening’s\u00a0attendees for feedback shortly after intermission.\u00a0These survey emails not only re-engage customers\u00a0in a timely manner, but help collect valuable customer feedback for\u00a0planning future offerings.<\/p>\n Every industry has unique product cycles and customer retention strategies. If you’re in daily deals, it might make sense to trigger\u00a0a reminder 2 days before an offer expires. If you’re a grocery retailer, an automated email 30 days after a purchase might bring that customer back into the store. Email content, offerings, and timing can all be customized to fit each\u00a0industry, connecting with\u00a0customers at the right time in their purchase or renewal cycle.<\/p>\n Last but not least, triggered emails recognize and respect the\u00a0customer’s buying cycle. The average email subscriber receives more than 400 commercial messages<\/a>\u00a0per month. To stand out amidst all the other marketing emails, companies need to get the content and timing right for their readers.<\/p>\n Instead of sending the same generic newsletter to your subscriber base every Monday and Thursday, regardless of whether they purchased yesterday or 3 months ago, triggered emails act\u00a0as friendly reminders to customers who have already expressed an interest in a particular action. They are positive, non-intrusive ways of encouraging purchases or renewals – and tools that\u00a0work effectively in growing brand loyalty and engagement. <\/p>\n","protected":false},"excerpt":{"rendered":" Marketing automation has become an increasingly critical part of every organization’s digital strategy. From sending post-purchase surveys to abandoned cart emails, customers now expect helpful reminders with timing and content that’s personalized\u00a0for them. Triggered emails based on certain actions or behaviors are the key to offering personalized and thoughtful customer service without putting more work […]<\/p>\n","protected":false},"author":3,"featured_media":5930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[40,35],"_links":{"self":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/2851"}],"collection":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/comments?post=2851"}],"version-history":[{"count":3,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/2851\/revisions"}],"predecessor-version":[{"id":6319,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/2851\/revisions\/6319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/media\/5930"}],"wp:attachment":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/media?parent=2851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/categories?post=2851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}They have higher open rates than conventional newsletters<\/h2>\n
They open new\u00a0revenue channels and opportunities<\/strong><\/h2>\n
They can be tailored to serve\u00a0various purposes<\/strong><\/h2>\n
They’re customizable to every industry’s needs<\/h2>\n
They deliver a more personalized customer experience<\/strong><\/h2>\n
\nIs your business looking to set up triggered emails or marketing automation? Send us a note<\/a><\/strong> and we’d love to chat!<\/p>\n