{"id":3491,"date":"2015-10-22T17:44:07","date_gmt":"2015-10-22T17:44:07","guid":{"rendered":"http:\/\/staging.oddbee.com\/canopy-labs\/?p=3491"},"modified":"2018-06-14T11:47:34","modified_gmt":"2018-06-14T15:47:34","slug":"introducing-email-templates-1-to-1-marketing-offers","status":"publish","type":"post","link":"https:\/\/staging.oddbee.com\/canopy-labs\/introducing-email-templates-1-to-1-marketing-offers\/","title":{"rendered":"Introducing our Email Templates for 1:1 Marketing Offers"},"content":{"rendered":"<p>At Canopy Labs, we work with businesses of all sizes to power 1:1 product recommendations in emails and websites. The <a href=\"http:\/\/staging.oddbee.com\/canopy-labs\/blog\/vegas-grows-revenue-email-personalized-offers\" target=\"_blank\" rel=\"noopener\"><strong>revenue and customer engagement benefits of personalization are clear<\/strong><\/a> &#8211; and the more you personalize, the greater the impact that personalization will have on your business.<\/p>\n<p><!--more--><\/p>\n<p>Once you decide to start personalizing your email marketing, a number of questions arise &#8211; from how sophisticated your team would like to be, to the amount of time that managing this new 1:1 personalization program will require. This is a common misconception we encounter, where marketers tell us they want to be personalizing their emails, but already spend too much time managing customer segments and building emails for each group.<\/p>\n<p>In fact, switching to 1:1 email marketing will actually <i>save<\/i> most marketers time and effort \u2013 since a single email template can be automatically populated with personalized offers by analytics engines.<\/p>\n<p>So what are some effective email templates for 1:1 marketing, and how can you implement them for your business?<\/p>\n<p>Today, we\u2019re launching our latest whitepaper, <strong><a href=\"http:\/\/staging.oddbee.com\/canopy-labs\/email-templates-for-1-to-1-marketing-offers\" target=\"_blank\" rel=\"noopener\">Email Templates for 1:1 Marketing Offers<\/a><\/strong>, sharing 9 of the most effective email templates based on years of research and experience. This whitepaper is a helpful guide for businesses looking to launch, or update, their email personalization efforts.<\/p>\n<p><strong><a href=\"http:\/\/staging.oddbee.com\/canopy-labs\/email-templates-for-1-to-1-marketing-offers\" target=\"_blank\" rel=\"noopener\">Click here to download your copy of the whitepaper today!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Canopy Labs, we work with businesses of all sizes to power 1:1 product recommendations in emails and websites. The revenue and customer engagement benefits of personalization are clear &#8211; and the more you personalize, the greater the impact that personalization will have on your business.<\/p>\n","protected":false},"author":3,"featured_media":5664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[40,35],"_links":{"self":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/3491"}],"collection":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/comments?post=3491"}],"version-history":[{"count":4,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/3491\/revisions"}],"predecessor-version":[{"id":6304,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/3491\/revisions\/6304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/media\/5664"}],"wp:attachment":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/media?parent=3491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/categories?post=3491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}