{"id":4730,"date":"2017-06-01T10:30:59","date_gmt":"2017-06-01T14:30:59","guid":{"rendered":"http:\/\/staging.oddbee.com\/canopy-labs\/?p=4730"},"modified":"2018-06-05T17:45:06","modified_gmt":"2018-06-05T21:45:06","slug":"chatters-merging-omnichannel-journeys","status":"publish","type":"post","link":"https:\/\/staging.oddbee.com\/canopy-labs\/chatters-merging-omnichannel-journeys\/","title":{"rendered":"Merging In-Store and Online Journeys for Chatters, Driving a 120% Increase in Omnichannel Conversions"},"content":{"rendered":"<p>Canopy Labs is excited to share our latest case study with <strong>Chatters<\/strong>, a leading provider of salon services and professional beauty products.<\/p>\n<p>With a fast-growing online presence and more than 100 locations, Chatters knew they needed to deliver a personalized omnichannel marketing experience to their customers.<\/p>\n<p>To do this, the Chatters team used Canopy Labs to integrate siloed in-store and online customer datasets \u2013 no easy task for any omnichannel retailer. &#8220;We chose Canopy Labs because they were the only solution that could integrate with our point-of-sale software and eCommerce site,&#8221; says Dave Darbel, Director of IT and Business Technology.<\/p>\n<p>By\u00a0integrating Chatters&#8217; omnichannel data into 360-degree customer profiles, Chatters is now able to personalize the customer marketing experience across brick-and-mortar and online experiences \u2013 driving a <strong>120% increase in conversions<\/strong> as a result.<\/p>\n<p><strong><a href=\"http:\/\/staging.oddbee.com\/canopy-labs\/resources\/omnichannel-marketing-personalization\">Click here to download your free copy of the Chatters\u00a0case study<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Canopy Labs is excited to share our latest case study with Chatters, a leading provider of salon services and professional beauty products. With a fast-growing online presence and more than 100 locations, Chatters knew they needed to deliver a personalized omnichannel marketing experience to their customers. To do this, the Chatters team used Canopy Labs [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":331,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"_links":{"self":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/4730"}],"collection":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/comments?post=4730"}],"version-history":[{"count":3,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/4730\/revisions"}],"predecessor-version":[{"id":5905,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/posts\/4730\/revisions\/5905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/media\/331"}],"wp:attachment":[{"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/media?parent=4730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.oddbee.com\/canopy-labs\/wp-json\/wp\/v2\/categories?post=4730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}