Saroop Bharwani
Founder
Senso.ai
Saroop Bharwani is the Co-Founder and CEO of Senso (YC W24), infrastructure that ensures AI agents answer from verified sources that can be discovered, cited, and transacted on across agentic channels.
Saroop spent a decade leading teams of forward-deployed engineers inside regulated financial institutions before founding Senso as a Toronto AI lab in 2018. Senso’s context engine aligns an organization’s ground truth with agents on the web — critical in regulated industries where accuracy and compliance are non-negotiable.
Saroop also convenes a community of 75,000 AI engineers through San Francisco–based events alongside Anthropic, AWS, Google DeepMind, Perplexity, and OpenAI, and guest lectures at the University of Toronto, Harvard, and Queen’s.
Schedule
15 mins
St. Lawrence Centre — Bluma Appel Theatre
Your Next Customer Isn't Human: Enter the Agentic Web
What does AI say about you? On the agentic web, the answer determines whether a customer finds you, trusts you and buys from you. In this live build, we will ingest enterprise context, verify it, and carry that proof from discovery into an agentic transaction. With trillions at stake across search, ads and commerce, this session reveals how brands and institutions can become the trusted AI answer.