Lauren Pleydell-Pearce
Chief Creative Officer
PwC
Lauren is Chief Creative Officer at PwC, where she built and leads an experience design capability focused on creating products, services, and brands that drive growth through a deep understanding of human behaviour. Beginning her career in creative and design agencies, Lauren developed a passion for the intersection of emotion, trust, and experience, shaping work spanning global customer care, digital banking, and future-facing infrastructure. A champion of “AI with soul,” Lauren believes the most impactful ideas emerge where emotional intelligence and artificial intelligence meet, bringing together empathy, creativity, and responsible design to create lasting value for people and businesses.