Roy Pereira

Roy Pereira

Co-Founder & CEO
Unified.to

Roy Pereira is a 5x founder and multi-exit operator, and the CEO and co-founder of Unified.to. He previously built and exited companies including CalendarHero and Shiny Ads.

Unified.to is a real-time, pass-through unified API for B2B SaaS teams. It lets applications connect to their customers’ data across hundreds of SaaS APIs without building and maintaining those integrations in-house. Backed by Techstars and Creative Destruction Lab, the company was founded by Roy and CTO Alexey Adamsky to make integration work something teams ship in days rather than quarters, without derailing their core roadmap. It is now Roy’s largest company by revenue and increasingly the integration layer beneath AI-native software and agents.

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