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Earlier this month, Marks & Spencer announced the launch of its “Only M&S” strapline, the first time its Food and GM divisions are being placed under a single marketing campaign. This follows a £150m re-launch of the M&S.com website in February, and the company’s plans to expand its eCommerce offerings and strategies will help them stay ahead of customer expectations and competition on high street.

We’re big fans of M&S here at Canopy, and with some 12.8 million customers that are currently only buying either from M&S’ Food or General Merchandise divisions, there is a big opportunity for the company to grow its cross-division revenue and get customers to spend more at M&S. We have some ideas around how the company can take its loyalty initiatives even further – and today we’re releasing a new 10 Minute Read that shares some of our thoughts! In this paper, we’ve come up with 7 data-driven ideas to grow M&S, such as:

  • Personalising the browsing experience – and combatting “brand spam”
  • Investing in customers through targeted offers

To read our 7 ideas on how M&S can drive customer loyalty, download your copy of the 10 Minute Read now!