Email, Marketing

Introducing our Email Templates for 1:1 Marketing Offers

by Sammy Lau on October 22, 2015

At Canopy Labs, we work with businesses of all sizes to power 1:1 product recommendations in emails and websites. The revenue and customer engagement benefits of personalization are clear – and the more you personalize, the greater the impact that personalization will have on your business.

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Email, Marketing

Why Every Business Should Send Triggered Emails

by Sammy Lau on February 24, 2015

Marketing automation has become an increasingly critical part of every organization’s digital strategy. From sending post-purchase surveys to abandoned cart emails, customers now expect helpful reminders with timing and content that’s personalized for them. Triggered emails based on certain actions or behaviors are the key to offering personalized and thoughtful customer service without putting more work on the marketer’s plate. What’s more, they represent easy opportunities to generate additional revenue and build brand loyalty in every one of your customer interactions.

Here are six reasons why every business should be sending triggered emails:

Email, Marketing

Personalization Is More Than Just %%Dear First_Name%%

by Sammy Lau on January 6, 2015

According to Econsultancy, 94% of businesses now recognize that personalization is “critical to their current and future success”. Here at Canopy, we’re excited to hear the idea of personalization being embraced by more and more businesses. But what exactly do most marketers mean when they talk about implementing personalization – and is it going far enough to achieve their business goals?

Indeed, personalization is more than just writing ‘Dear %%First_Name%%’ or customizing a few text fields. Real personalization involves tailoring the content that your customers receive, and the sort of products or services that are suggested specifically for them. When done right, personalization not only recognizes that there is an individual behind every email and website click, but ensures that their experience is catered to their interests and respects their time.