We’re excited to announce that Canopy Labs now offers direct integration with the PrestaShop platform – allowing PrestaShop merchants in over 200 countries to start delivering 1:1 marketing experiences to its customers, and drive increased revenue through predictive email marketing, website personalization, and more.

More than 250,000 merchants use PrestaShop to power their eCommerce stores – and as customers of many of these businesses ourselves, we’ve been eagerly waiting to offer compelling products to this diverse community of merchants.

At Canopy Labs, our aim is to help businesses better understand the complex journeys that their customers go through before making a purchase decision. The Canopy platform offers several tools that help you understand and optimize your customer journey – but two of the most powerful ones are the Funnels and Reports Builders.

Today, we’re thrilled to share our Introductory Guides to Canopy Labs Funnels and Reports. These step-by-step guides give you a taste for what is possible using these two tools with Canopy Labs and assist you as you explore your data in the customer journey platform.

Canopy Labs is delighted to announce a public case-study detailing our work with leading travel company Kensington Tours. By using data to automatically respond to traveler intent, Canopy Labs helped Kensington earn a 49X return on their investment.

“Working directly with Canopy Labs has enabled us to aggregate customer data, link our marketing channels and connect our agents to travellers who are ready to buy,” says Kathleen Dohey, VP Marketing at Kensington Tours. “We’re driving new sales and serving our customers better as a result.”

Marketing

5 Ways your Organization can Benefit from Predictive Analytics

by Pam McBride on August 11, 2016

Many businesses across a number of industries are discovering that there are a plethora of data customers leave behind when interacting with their company, be it online, in-store or both. Even though harnessing this wealth of data can provide several organizational benefits, many companies still have not gone beyond collecting and storing their data. It isn’t easy to deal with unstructured data but the benefits are rewarding if you do.

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Picture the last time you visited a museum, whether in your city or on a recent vacation. You probably went online to check opening hours, exhibitions, and ticket prices. You arrive at the museum, wait in line to purchase your tickets, spend a few hours viewing the collection, and stop by the museum store on your way out. You might find there’s so much left to see, you join as a member so you can come back again soon.

Canopy Labs is excited to share our latest case study with Well.ca, Canada’s largest online destination for health, wellness, beauty and baby essentials. Canopy is proud to work with Well.ca, which has grown revenue per email by 129% through personalizing its emails with 1:1 product recommendations.

“Partnering with Canopy on 1:1 product recommendations was a natural fit,” says Rebecca McKillen, CEO of Well.ca. “The revenue growth has been impressive, but most importantly, it gives our customers a more personalized and engaging shopping experience.”

At Dermalogica New Zealand, reminding subscribers of individualized promotions increased campaign revenue by 61% and spurred 3 times more revenue per email. Specifically, Dermalogica New Zealand sent subscribers a reminder to use their promotional code from an earlier birthday email – a simple follow-up email based on engagement, which saw surprisingly powerful lift. Consumers are more likely to purchase, and less likely to unsubscribe, when emails are tailored to them. This is why triggered email campaigns like abandoned carts and embedded product recommenders have become such vital drivers of revenue from an email subscriber base. Dermalogica New Zealand offers their subscribers a “$15 off” coupon during their month of birth. These sorts of promotions are increasingly common with B2C retailers, and for good reason: they are low-risk campaigns, easy to automate, and can be created with a relatively low level of investment. Using Canopy Labs, Dermalogica New Zealand was able to generate birthday email reminders campaigns to segments of customers who did not respond to the initial coupon offer. Since the offer expires in two days, a sense of urgency is injected into the subscriber’s purchase decision. The impact on Dermalogica’s promotional campaign is significant. Follow-up campaigns generate 3 times more revenue per email compared to the first email blast, and 4 times that of their other triggered emails! Overall, this has increased Dermalogica’s campaign revenue per email by 33%, with total revenue of their birthday promotion growing by 61%. Promotional offers supplement, rather than replace, existing triggered emails such as abandoned carts, winbacks or replenishment emails, and at Canopy Labs we’d be excited to work with you to build and execute these campaigns. If you’re thinking of implementing a 1:1 promotional campaign, feel free to reach out!

Product recommendations are quickly becoming a staple of online shopping experiences. Whether it’s Walmart.com or a new Shopify store, more and more companies are incorporating “Also Recommended” or “Customers Also Bought” offers to their site. However, too many recommendation engines today are still a bit clunky – if you look at one pair of blue jeans, suddenly all you get are offers for dozens of blue jeans.

Today we’re sharing how one fashion retailer used a different approach to product recommendations, leading to a 26% increase in Average Order Value.

Consumer-facing companies often face the struggle of not knowing enough about certain types of customers. While your most loyal customers will have lots of purchases, e-mail activity, and other data to inform your marketing team, this probably isn’t the case for a majority of your customers, particularly the ones that only have one or two transactions with you. These “middle ground” customers are usually missing just one or two data points to inform your segmentations or broader marketing strategy.

One way we encourage companies to better understand their “middle ground” customers is through segmenting them based on one-question survey e-mails. The goal is to e-mail your customers with one question that identifies their needs and interests, without asking for too much engagement on their end. Armed with this info, your marketing team will have valuable insights on how best to entice them with offers and content later.

Customer Loyalty, Marketing

Grow Click Rates to 10% Using One-Click Email Surveys

by Sammy Lau on April 13, 2016

In our last blog post, we touted the benefits and popularity of one-click email surveys, particularly compared to traditional tools like Google Forms and SurveyMonkey. But how do these surveys perform in terms of engagement?

Online surveys typically suffer from low response rates (and even lower completion rates, especially if a survey takes more than a few minutes to complete). A University of Florida study found that online surveys are 11% less effective than mail/phone surveys, and response rates of 2% are not uncommon. The advantage, of course, is that online surveys cost very little to run, and give easy access to tens of thousands of respondents.