Four Seasons Centre for The Performing Arts in Toronto.

We are proud to work with great organizations such as the Canadian Opera Company (COC), Canada’s largest producer of opera performances. The COC is a great example of a team that has embraced predictive analytics to improve their guest experience and drive revenue growth for the organization.

As a result, we’re delighted to see our partnership with the COC featured on MarketingSherpa last week! In this piece, journalist Erin Hogg reviews some of the innovative strategies and ideas that the COC has implemented to drive ticket sales and grow their base of season ticket holders. This article offers timely lessons fit for any arts and entertainment organization looking to grow their ticket sales and improve their fan experience.

Be sure to read the MarketingSherpa article – and to learn more about our own work with the organization, check out our Canopy Labs case study with the COC today.