Anita Chauhan
Fractional CMO
InGoodCo.
Anita Chauhan is a fractional CMO and founder of InGoodCo., with 15 years of go-to-market and brand strategy experience across SaaS, AI, fintech, healthtech, and DEI.
She partners with founders from pre-revenue through Series B to build the strategic marketing foundation that moves markets: positioning, narrative, and GTM systems that scale. Her client work includes companies that have raised over $13M on narratives she helped shape and driven over $103M in originations through repositioned go-to-market strategy.
Beyond client work, Anita mentors founders at YSpace, Ella Ascend, The Forum, and Elevate, and has designed and delivered full marketing curricula for university-affiliated accelerator programs.
Schedule
50 mins
Meridian Hall — Lower Lobby - Castlepoint Numa Lounge
Crash Course: Marketing for Founders
This Crash Course is designed for: Early stage startup founders and operators
Most early founders don’t have a marketing problem. They have a focus problem. In this hands-on session, build the four pieces of a marketing system that works when you’re early and stretched thin: the customer to win first, a message a stranger understands, the one or two channels worth your time, and a small experiment to run next week. Bring a real business and a pen. You’ll leave with a plan you can start Monday.
What to bring: Pen and paper or device to take notes, current business plan
45 mins
Meridian Hall — Lower Lobby
Pitch Competition: Moneris' eCommerce North Showcase
We’re celebrating 5 years of supporting unique & inspiring Canadian startups through eCommerce North, Canada’s leading commerce-focused accelerator program. In this unique competition you’ll hear pitches from five commerce-focused companies building solutions to drive value for merchants of the future. Test your VC skills and try to guess which founder will be walking away with a $10,000 grant from Moneris to support their growth!
