Matt McGowan

SVP, Business Solutions
Bell Media

Matt McGowan is a growth-focused enterprise leader with a twenty-year track record of building both global and regional businesses in the media & entertainment, technology, and advertising sectors. As Senior Vice President, Business Solutions, Matt oversees advertising, account management, and sales operations for Canada’s premier media and entertainment company.

Before joining Bell Media, Matt was the General Manager of Snapchat Canada, where he spearheaded the platform’s audience growth and commercial expansion. His prior roles include leadership positions at Google, Incisive Media, acquired by Blenheim Chalcot, and the marketing automation and SaaS company Adestra, acquired by Upland Software, where he developed and scaled global go-to-market strategies while navigating complex, evolving marketplaces.

A recognized business and community leader, Matt has shared insights on digital transformation, brand storytelling, leadership, and organizational behavior. Beyond his corporate work, he is active in advisory roles with many early stage companies and the venture capital ecosystem that supports them. He further serves on the Board of Directors for Kids Help Phone, StrawberryFrog, the Interactive Advertising Bureau (IAB), and Techstars Toronto, reflecting his commitment to community, creativity, and mentorship.

Matt holds an MBA from the University of Oxford and a BA from Lafayette College. Originally from New York and now based in Toronto,he brings a global perspective informed by a career spanning continents, categories, and cultures. He is known for building resilient organizations, unlocking growth through innovation, and inspiring teams to perform with clarity, purpose, and ambition.