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About Us
Learn more about our mission, history, and commitment to serving farmers with the most reliable agricultural directory in North America.
Decades of Trust, Service, and Growth
Follow the milestones that have shaped The Book, as North America’s reliable agribusiness directory.
The Book debuts as the Manitoba Farmers Buyer’s Guide, serving 30,000 farms and setting the foundation for a trusted agricultural directory.
1979
1981
Expands its coverage and distribution, evolving into the Prairie Farmers Catalogue — a regional guide uniting prairie producers and suppliers.
Becomes a key reference for agri-business, connecting thousands of farmers across Manitoba, Saskatchewan, and Alberta.
1987
1990
By 1990, The Book has become a trusted annual reference for over 150,000 farmers across Canada and the U.S. northern plains.
Marks nearly two decades of continuous publication, with circulation surpassing 100,000 copies across Canada and the northern U.S.
1996
2000
The Prairie Farmers Catalogue strengthens its position as a go-to source for agricultural contacts and industry information.
Celebrates its 30th annual issue — reflecting decades of trusted relationships and service to the farming community.
2008
2013
Reaches its 35th edition, continuing to deliver the most accurate and comprehensive agri-directory in the market.
Celebrates 40 years of publishing — transitioning toward digital tools and expanding its North American reach.
2018
2023
Marks the 45th anniversary edition of The Book — proudly serving over 150,000 farmers across Canada and the U.S., under the motto “Where Farmers Look.”
How The Book Came About на Our 50-Year Journey Supporting Farmers and Agribusiness
For almost 50 years, The Book has been a trusted cornerstone of the agricultural community, connecting farmers, suppliers, and agribusinesses through our comprehensive Agri-Directory. Since our founding in 1978, we have remained dedicated to supporting the growth, innovation, and sustainability of the agriculture sector.
What began as a directory sent to 30,000 farms across Manitoba, has evolved into a North American Icon with a distribution of over 153,000 annually. Our long-standing commitment to accuracy, reliability, and service has made The Book the go-to source for agricultural contacts and information across Canada and the US.
With nearly five decades of experience, The Book continues to adapt to the changing landscape of modern agriculture — integrating digital tools, expanding our network, and maintaining our core mission: to be Where Farmers Look before they buy.
Key Figures & Achievements
The Book now has a total circulation of over 150,000: 110,000 Canadian farmers plus 41,000 farmers in the U.S. northern plains.
150,000+
Total circulation
40+ years
Serving the farming community
110,000
Canadian farmers
41,000
U.S. northern plains farmers
Annual
Updated and distributed every year
