Advertise With Us

For over 40 years, The Book has been the trusted resource farmers turn to for planning purchases and discovering products. When farmers want to see who’s still in business and what’s new, they reach for The Book.

Get your brand in front of 150,000+ farmers who read our catalogue cover to cover, multiple times each year.

Contact sales today

Why The Book Works

Three decades of proven results with unmatched farmer engagement

40+ Years of Trust

Found on coffee tables, office desks, and shop counters across farms

100% Cover to Cover

Unlike digital ads that get scrolled past, farmers read The Book thoroughly. They notice new ads, changes, and updates throughout the entire year.

150K Farmers Demand It

When farmers don't receive their copy, they actively call and request one. This isn't just marketing material—it's an essential farming resource.

Circulation

Expand Your Reach Into New Markets

2024 Total Circulation

153,500

Reaching agricultural professionals across North America

Circulation Breakdown

Canada

USA

Misc.

Canada 111,961

Yukon & B.C.	3,174
Alberta	37,429
Saskatchewan	29,151
Manitoba	13,303
Ontario	28,904

USA 39,399

State	1,000-2,499 acres	2,500-4,999 acres	5000+ acres	Total
Alaska	31	9	8	48
Washington	2,199	560	934	3,693
Washington	2,199	560	934	3,693
Washington	2,199	560	934	3,693
Montana	3,519	1,700	1,819	7,038
Idaho	2,847	1,200	1,100	5,147
Oregon	1,500	800	600	2,900
California	4,698	8,769	7,296	20,763
California	4,698	8,769	7,296	20,763
California	4,698	8,769	7,296	20,763
California	4,698	8,769	7,296	20,763
California	4,698	8,769	7,296	20,763
California	4,698	8,769	7,296	20,763
	14,594	13,038	11,757

Misc. Circulation

2,140

How to Get Started

Reach Out

Contact your regional sales rep or fill out our simple form to get started.

We Build Your Ad

Don't have an ad ready? No problem! We'll create one for you, free of charge.

Reach 150,000+ Farmers

Your brand gets into the hands of farmers who rely on The Book.

Contact Your Regional Sales Rep

For Western States, British Colombia and Alberta:

Chris Crampton

204-599-0333 Chris@WhereFarmersLook.com

For the Central USA and Saskatchewan:

Grant Paranica

701-330-3395 Grant@WhereFarmersLook.com

For Eastern States, Ontario, Quebec, and the Maritimes:

Alain Leclerc

204-771-0796 AL@WhereFarmersLook.com

For Manitoba: 

Andrew Rempel

204-304-0055 Andrew@WhereFarmersLook.com

2025 AD RATES

Ad Size	Early Booking Rate*	Standard Rate
1/8 Page	$825	$950
1/4 Page	$1,600	$1,830
3/8 Page	$2,315	$2,660
1/2 Page	$3,090	$3,550
3/4 Page	$4,540	$5,225
Full Page	$6,010	$6,910
1 1/2 Pages	$8,610	$9,905
2 Pages	$11,100	$12,765
3 Pages	$15,875	$18,255
4 Pages	$20,625	$23,720
6 Pages	$29,620	$34,060
8 Pages	$38,640	$44,440
Inside Front Cover	$7,775	$8,930
Inside Back Cover	$6,530	$7,510
Outside Back Cover	$9,395	$10,810

Closing Date for 2025

OCTOBER 7, 2024

*Contact your sales rep to see how you can qualify for our Early Booking Ad Rates. Rates are Net.

Mechanical Requirements

Download the complete PDF with ad specs and file requirements.

Download PDF Requirements

Testimonials

Every year Dad and I enjoy looking through The Book to see all the new inventions and various equipment available for the Ag industry. Sure google works but it is nice to go through and maybe find something to solve a problem that you may not have thought of, or to look for on the internet.

James M

The book is the farmer’s Christmas catalogue. Anything you want is in one place at your hands. It’s loaded with everything for livestock to grain farmers. So many new products every time. It keeps getting better every year. Thanks for putting it together for the agricultural industry.

Lyle G

We have used “The Book” since the beginning. Looking at the quality of “The Book” we have always found that the ads are much more organized and easy to read over other companies. The ads are clear, distinct, and have had a positive impact on advertising to our customers. Thanks for all that you guys do.

Matt Ellingson

Precision Farm Parts, Sherwood, ND

We’ve been advertising with The Book for the past 20 years and have always received many orders from the provinces and states The Book is sent to. We know our customers are using it because we always see a spike in phone calls soon after it’s published & mailed out, and customers often tell us they saw us in The Book. There aren’t many publications that are as well read or retained by their customers....it’s definitely a keeper! The staff at The Book are always accommodating and help make it easy to market our products!

Joanne Miller

M&R Machines(2000)Ltd. Weyburn, SK

Contact Us to Get Started

Need more information or ready to advertise in The Book?
Fill out the form below and our team will contact you about placing your ad or answering any questions you may have.