Jacie deHoop
Co-Founder
The GIST
Jacie is a Co-Founder of The GIST, a sports media brand reaching over 1 million subscribers and 40 million monthly readers. Under her leadership, the company has achieved 100% year-over-year revenue growth and built partnerships with globally recognized brands including Nike, Toyota, and State Farm. In her work with the NFL, Jacie focuses on developing campaigns that connect male and female sports audiences while highlighting the influence of female fans in driving growth. She has been recognized on Forbes 30 Under 30 and Sports Business Journal’s Power Players in Women’s Sports.
Jacie is passionate about the role female fans play in shaping the future of the sports ecosystem and is committed to advancing more women into and through the industry. Outside of work, she loves football and tennis and is an avid road cyclist.
Schedule
25 mins
St. Lawrence Centre — Bluma Appel Theatre
Streaming, Social, and Superfans: The Future of Sports Entertainment
A new era of sports fandom is on the horizon, building new pathways of engagement. Learn how sports media is reaching fans where they are by curating experiences, catering to new communities, and showing up through cultural crossovers. From streaming to social media to major league marketing campaigns, discover how fans of the future will support their favorite athletes.
30 mins
Meridian Hall — Upper Mezzanine
How I Built This: Levelling the Playing Field in Sports Media with The GIST
Traditional sports media didn’t miss women because they don’t care about sports; it missed them because the system wasn’t built with them in mind. This market gap inspired The GIST co-founder Jacie deHoop, who will share how her vision became a media company reaching over 40 million fans. Expect insights into building authentic community, turning female fandom into an opportunity, and creating strategic partnerships.