Vanessa Podesta
Vice President, Marketing
Fubo
Vanessa Podesta is vice president, marketing at FuboTV Inc, the consumer-first live TV streaming company. FuboTV Inc. owns Hulu + Live TV, Fubo and Molotov, which stream in markets around the globe.
As a member of Fubo’s management team, Podesta oversees Fubo’s growing Canadian business. Since joining Fubo in 2021, she has played a key role in shaping the company’s growth strategy and market positioning in Canada, helping it to become a leader in sports streaming. Podesta commands the attention of Canadian sports fans through creative storytelling, performance marketing, and partnerships around some of the world’s most elite sports properties including England’s Premier League, Italy’s Serie A and cricket’s IPL.
Prior to Fubo, Podesta served as chief marketing officer at Golf Canada, where she led the organization’s digital growth strategy. Previously, she spent more than five years with the Canadian Football League (CFL), most recently as vice president, marketing and digital, where she oversaw all brand, marketing, and digital initiatives across the league and its teams.
Earlier in her career, Podesta held leadership roles at Corus Entertainment, developing digital strategy for major networks including YTV, Treehouse, Teletoon and Cartoon Network, and at Rogers Communications, where she helped launch and scale new digital products and e-commerce ventures.
With more than 15 years of experience spanning media, sports and technology, Podesta is known for her ability to combine creativity and analytics to drive business growth. A Toronto native, she holds a bachelor’s degree in Political Science from Concordia University. She currently resides in New York City and works out of Fubo’s global headquarters.
Schedule
Streaming, Social, and Superfans: The Future of Sports Entertainment
A new era of sports fandom is on the horizon, building new pathways of engagement. Learn how sports media is reaching fans where they are by curating experiences, catering to new communities, and showing up through cultural crossovers. From streaming to social media to major league marketing campaigns, discover how fans of the future will support their favorite athletes.